International Beverage confirms global roll out of PRAKAAN

Historic new whisky bottles rich tapestry of Thai culture and craftsmanship for international markets

International Beverage is proud to announce the global roll out of PRAKAAN, Thailand’s first premium single malt whisky, following the success of its launch into domestic and Asian markets last year.

The new whisky is a momentous addition to International Beverage’s award-winning spirits portfolio.

It will debut with a range of three bold and highly distinctive single malts - PRAKAAN Select Cask, PRAKAAN Double Cask and PRAKAAN Peated Malt – all crafted at PRAKAAN Distillery in the north of Thailand.

The launch aims to put Thai whisky and craftsmanship on the global spirits map, whilst showcasing International Beverage’s expertise in producing premium spirits around the world.

With an initial focus on the UK, France and Germany in 2025, and the USA and other markets thereafter, the new global distribution drive will be supported by an ambitious sales and marketing plan to build awareness and long term growth.

Provenance

The new whisky is crafted at PRAKAAN Distillery in the province of Kamphaeng Phet, which sits within Thailand’s northerly Western Forest Complex - part of a vast, unspoiled UNESCO World heritage site.

The area’s rich natural resources and hot, humid climate, combined with the great traditions of local craftsmanship, provide the perfect conditions for making premium whisky with a distinctive Thai character.

This unique setting also inspires the name, with PRAKAAN translating as ‘wall’ or ‘fort’, in tribute to the remains of an ancient wall which once surrounded Kamphaeng Phet, and stood strong in Thailand’s defence through the centuries.

The whisky

PRAKAAN’s inaugural single malts have been named ‘The Tribura Series’ – inspired by the wall’s three fortified layers and representing the Thai history, provenance and passion that is woven into every step of their creation.

Crafted with the region’s pure, high quality spring water, PRAKAAN’s sustainable, state of the art distillery features two large 30 – 50,000 cask underground warehouses, designed to carefully control maturation in the warm, humid climate. Here the spirit is matured in a mix of American Oak Ex-bourbon casks and Spanish Oak Ex-sherry casks.

The resulting three whiskies are distinctively different in taste, but share the tropical fruit notes and lush, vanilla sweetness which will come to characterize PRAKAAN and Thai whisky amongst global drinkers.

Commenting on the global launch, Veronica Amago, Global Sales Director at International Beverage said:

‘This is a historic day for our business and for Thailand as we launch the country’s first ever single malt whisky onto the world stage. PRAKAAN Distillery is the result of care, precision and skilful planning, and our whisky is defined by the skill and expertise of our formidable whisky creation team in Kamphaeng Phet. The recently awarded inaugural Tribura Series is a celebration of their achievement. We are proud and honoured to be sharing it with the world today.’

Ranging in price between £65 - £74, PRAKAAN single malt whisky is bottled in 70cl and will be available via specialist retailers within key global markets.