Purpose, Vision & Value

Our business is built around a shared purpose: creating connections with our extraordinary spirit.

This purpose is the heart of everything we do, and it is supported by our culture, which is founded on a core set of values.

Creating Value

"We pursue with a shared passion to make a difference" 

We demonstrate this value through four key behaviours:

1. We strive to learn and grow
2. We are driven by excellence 
3. We champion bold ideas
4. We make the right choice not the easy one

Collaboration

"We build strong relationships and genuine connections to achieve our goals" 

We live this value through four key behaviors:

1. We operate as one team
2. We listen & respect all contributions
3. We embrace differences 
4. We help and support our colleagues

Caring for Stakeholders 

"We are driven to provide sustainable solutions for our stakeholders" 

We embody this value through four key behaviors:

1. We nurture meaningful relationships
2. We deliver on promises 
3. We take ownership of the results 
4. We care for our people, community & brands